I drive transformative growth, brand success, user acquisition, and meaningful learning. This portfolio highlights a few of my key projects and shows examples of my wins.
Highlights from Executive Editor & Online Product Manager at Berrett-Koehler Publishers
Online Training Products:
The Institute for Radical Permission with Sonya Renee Taylor & adrienne maree brown: I personally handled or oversaw all messaging and copywriting for this e-learning product and its extensive social media marketing campaign. It’s not currently for sale (it was limited release) but the link takes you to one of the viral posts that was made about it.
from Self to Systems: I create messaging for the marketing campaigns for this bestselling diversity, equity, and inclusion course accredited by the Society for Human Resources Development.
Online training events: I wrote dozens of registration pages and email marketing campaigns for online events on servant leadership and diversity, equity, and inclusion; the link takes you towards an example of one such event. These events received between 2,000 and 20,000 registrations per event.
Editorial Work:
The Body is Not An Apology: this book I edited became a New York Times bestseller, and has over 3,000 reviews on Amazon.
Best Books for Agile Leaders: I achieved front-page Google ranking for this search term, which lists many of the agile books I edited, expanding our well-known portfolio of business & leadership books.
Mastering the New Media Landscape and Online Marketing for Busy Authors are books by top-tier publicists; editing them taught me a lot of publicity skills.
Highlights from Content Producer at Babylist
Baby Essentials: Within a week of publication, this secured a spot on Google’s front page for the keyword phrase “baby essentials.”
The 125 Best Books for Your Baby’s Library: Within a couple weeks of publication, this received nearly 500 organic repins on Pinterest (no ad spend required!) and achieved a top row spot on Pinterest search for “best baby books.”
Pregnancy Halloween Costumes You’ll Just Love: This received a 36% clickthrough rate in our newsletter, six or seven times bigger than a regular clickthrough rate for articles.
What Makes the Best Family Dog: This piece received 119,958 links from 24 domains, putting it in our top ten organic link earners in Google Webmaster Tools.
VIDEO: How to Set Up a Graco Pack n Play: Although I served as production assistant for over 20 videos on the Babylist YouTube channel, this one is notable for getting 23,000 views within two months from YouTube SEO alone.
Highlights from Managing Digital Editor at Berrett-Koehler Publishers
PDF Lead Magnets:
10 things you can offer your employees that are BETTER than a raise
12 Secrets to Crafting and Framing Clickable Content
Blog Posts:
How to Get the Best Opportunity of Your Life
How to Get Insane Numbers of Blog Comments
Videos:
Mobilized: An Insider’s Guide to the Business & Future of Connected Technology